France – 5-year marketing strategy for 11 sites of the Grevin & Compagnie (Compagnie des Alpes) group – France
Key Service: Marketing & Strategic Advice
Location: France
Product: Marketing & Strategic Advice
Office: France
Scope of Work:
The group developed a 5-year marketing strategy for all the parks and museums of the group.
Project Description:
- They used data from the operation and analysis of sector at the European level
- They also worked on the definition of an operational action plan.
Project Status:
Assignment completed in 2006.
