Tourism development strategy for the city of Reims, France – Reims

Project outline: The Reims-Champagne tourism office commissioned Horwath HTL to draw up a tourism development strategy and define an action plan for the city and its surroundings. The objectives were:

• to launch an in-depth reflection on the tourism sector in Reims and the neighbouring areas
  
• to determine a market position for Reims-Champagne as a destination in the short and medium term by identifying key target groups
  
• to institute and perpetuate a series of changes and partnerships between different stakeholders and to draw up an action plan for implementing this strategy

Solution and implementation proposed by Horwath HTL: Our team carried out the following:

• An evaluation of the tourism, cultural and historical offerings at the destination
  
• An in-depth evaluation of the appeal of wine tourism in the region
  
• Creative workshops with local figures (artists, wine producers, famous chefs, etc.)

Project status: The conclusions reached have been integrated into the strategy that is currently being implemented.