France – M-Tourism prospective study – France

Scope of Work:
The objective of this mission was to understand the opportunities and challenges/issues related to the diffusion of technologies in relation to mobility for tourism businesses.

Project Description:

• Study of the sites dynamic of development and mobile applications in the field of tourism: it analyses the current situation and the operators’ projects for next years
• Use scenarios of mobiles services have been developed from a typology of tourists: economic models and distribution of the added value of tourist Internet applications.

Project Status:
Assignment completed in 2011 – Strategy defined under application.