France, Provence Alpes Côte d’Azur Region Tourist brands study for regional destination – Provence-Alpes-Côte d’Azur
Key Service: Tourism
Location: Provence-Alpes-Côte d’Azur
Product: Tourist Desintations
Office: France
Category: Tourist Destinations
Scope of Work:
Provence-Alpes-Côte d’Azur Region is the first French tourist destination. The PACA’s Tourism Regional Committee wants to observe the perception of destination brands and tourist demand, to confirm the need for the region to exploit its brands capital.
Project Description:
- Exploitation of IPSOS qualitative and quantitative surveys with European consumers
- Consulting mission to the CRT (Tourism Regional Committee) to improve its communication strategy and definition of a shared strategy of brand management.
Project Status:
Assignment completed in 2009 – Strategy defined under application.
