Regional pattern of development for Hotel, Tourism & Leisure Master Plan 2010-2020

Regional pattern of development for Hotel, Tourism & Leisure Master Plan 2010-2020 – Paris

Key Service: Territorial Development
Location: Paris
Product: Territorial Development
Office: France

Scope of Work:
The Regional Tourism Committee of Ile de France region (Greater Paris) has commissioned Horwath HTL to develop a regional plan for tourism and recreation for the period 2010/2020. The first part of the assignment focused on a diagnosis of the current profile and trends of tourism for greater Paris. Horwath HTL then assisted the Committee in developing its long-term strategy and corresponding action plan.

Project Description:
Horwath HTL hosted the launched of a dedicated website, participatory events, presentation and focus groups. The study defines strategic orientations: expertise on governance, opportunity to create a tourism brand ‘Paris – Île-de-France’ and prospective accommodation needs.

Project Status:
Assignment completed in 2010 – master plan under application.