France, Nord-Pas-de-Calais Region – Marketing Plan of the city of Boulogne-sur-Mer

France, Nord-Pas-de-Calais Region – Marketing Plan of the city of Boulogne-sur-Mer – Pas-de-Calais

Key Service: Operational & Marketing Advisory
Location: Pas-de-Calais
Product: Operational & Marketing Advisory
Office: France

Scope of Work:
The search for and implementation of an suitable positioning appears as essential for any place that wants to be a tourist destination: the affirmation of its identity and values ​​shared by the community, professionals and residents; the creation of synergies for facilities, activities and tourism stakeholders within a unique strategy.

Description of Project:
Horwath HTL assisted the municipality and the Tourist Office of Pas-de-Calais in the choice of tourism positioning focused on the sea and fishing activities and in the development of an operational action plan (communication, events, facilities, organization).

Project Status:
Assignment completed in 2011 – Strategy defined under application.