Insights
Viewpoints with bite
Dig in to the latest research, industry analysis, MarketCompass and premium market reports.
Points of view
International investors reshape the german-speaking hotel market
The recent acquisition of Munich-based hotel group Motel One by French investor PAI Partners underscores the growing interest of international investors in the German-speaking hotel market.

Professional sport stadiums and arenas are being vastly over-taxed
Overvaluation of professional sports stadiums is a significant issue, especially for those hosting major teams like the NFL, NBA, and MLB. This misvaluation often leads to inflated tax assessments, placing an unnecessary financial burden on stadium owners. The root cause of this problem is a misunderstanding of the asset’s true market value, with many appraisals relying on flawed methods that overlook the unique income-generating potential of these specialized properties.

Minimize losses by elevating service
In the dynamic realm of hospitality, guest compensation is a familiar, and often accepted aspect of hotel operations. While some degree of compensation is inevitable, the extent to which it impacts annual revenue deserves more critical examination. Rather than resigning to the notion that compensation is an uncontrollable cost, we must consider whether suboptimal service delivery is unnecessarily inflating these figures. A strategic shift in service standards can significantly reduce compensation-related losses, thereby bolstering profitability.

Between visibility and independence – the dominant market position of Booking.com
The online travel agency (OTA) Booking.com was founded in Amsterdam in 1996 and is now one of the best-known international booking portals for vacation accommodation.

ROI of investing in guest service delivery
Hoteliers absolutely must place more emphasis in the annual budget on training and empowering the people delivering our service. The tangible aspects of any lodging asset are easy to value – the real estate, physical structures, grounds, FF&E, and amenities—and make estimating return on these investments a fairly straight forward process. However, many owners and operators neglect to consider the incredible impact exceptional guest service can have on bottom-line profitability.

Reports
New Zealand Hotel Performance Focus February 2025
New Zealand’s hotel market in February 2025 showed mixed regional performance, with RevPAR declining nationally by 1.8%, yet strong growth in areas like Queenstown and Nelson-Marlborough, while others faced challenges, amidst a backdrop of fluctuating international visitor arrivals and increased supply.

Poland Hotels & Chains Report 2024
The Poland Hotels & Chains Report 2024 provides a comprehensive analysis of the Polish hotel industry amidst economic growth of 2.7% and geopolitical challenges.

New Zealand Hotel Performance Focus December 2024 – January 2025
New Zealand’s hotel sector experienced encouraging growth in December 2024 and January 2025, with RevPAR increasing by 5.7% compared to the previous year. Queenstown and Christchurch led the way.

New Zealand Hotel Performance Focus November 2024
After six consecutive months of year-on-year declines, hotels in New Zealand experienced a 7% growth in Revenue Per Available Room (RevPAR) in November, driven by increased international visitor arrivals and major events. While cities like Auckland, Christchurch, and Queenstown saw robust performance improvements, markets such as Wellington and the Central North Island faced challenges due to reduced demand levels.

New Zealand Hotel Performance Focus October 2024
The New Zealand hotel industry faced mixed performance in October 2024, with national RevPAR declining by 5.4% compared to the previous year, though regional markets like Queenstown saw significant gains. Factors such as increased room supply, reduced government travel, and challenges in international visitor recovery contributed to the overall decline, particularly in Auckland.

Australia Key Markets Hotel Market Outlook, Q4 2024
The Horwath HTL December 2024 Quarterly Hotel Market Outlook provides a comprehensive analysis of the Australian hotel market, focusing on key capital cities and regional destinations. The report evaluates economic conditions, tourism trends, and hotel performance indicators such as occupancy rates, Average Daily Rate (ADR), and Revenue per Available Room (RevPAR). It highlights how the industry is recovering post-pandemic, with international travel rebounding and domestic tourism stabilizing. Additionally, it examines macroeconomic factors, including GDP growth, inflation, and employment trends, which influence demand for hotel accommodation. The outlook for 2025 and beyond remains cautiously optimistic, with steady improvements expected across most markets despite ongoing challenges such as inflationary pressures, global economic uncertainty, and shifting travel behaviors.

Spain Hotels and Chains Report 2024
The Spain Hotel & Chains Report 2024 provides a comprehensive overview of the latest trends, developments, and key statistics shaping the Spanish hotel market. As one of the leading tourism destinations globally, Spain continues to experience robust growth in its hospitality sector, driven by strong investment, evolving consumer preferences, and the expansion of both domestic and international hotel brands.

MarketCompass Lodging Reports
New York, NY
This is just one of the 110 markets that we cover in our MarketCompass Lodging Reports, the most comprehensive overview in the industry. This report analyzes New York City’s lodging market for 4Q 2024, covering luxury to economy classes. The city’s hotel market is top-tier, despite challenges like high living costs.

Washington DC
This is just one of the 110 markets that we cover in our MarketCompass Lodging Reports, the most comprehensive overview in the industry. The MarketCompass Lodging Report Washington-Arlington-Alexandria is a critical region in the U.S. economy, driven largely by federal government activities. The region benefits from having one of the most educated workforces in the country, with high-income levels that support a stable consumer market. Federal employment provides job security and substantial wages, which in turn bolster demand for hospitality services from both government employees and contractors. However, the region’s dependence on government jobs limits growth potential in the private sector, especially in tourism-related industries.

Boston, MA
This is just one of the 110 markets that we cover in our MarketCompass Lodging Reports, the most comprehensive overview in the industry. This report analyzes the Boston lodging market, highlighting its “Prosperous” ranking at the 82nd percentile nationally. Boston’s economy is driven by healthcare and tech sectors, yet faces challenges like sluggish job growth and high living costs.

Colorado Springs, CO
This is just one of the 110 markets that we cover in our MarketCompass Lodging Reports, the most comprehensive overview in the industry. Colorado Springs’ lodging market is underperforming, ranking in the 15th percentile nationally. The local economy is supported by healthcare, government, tech, and defense sectors. While unemployment is below the national average, rising housing costs present challenges. Investors are cautious, focusing on distressed properties. The market shows varied performance across hotel classes, with luxury and upper upscale performing relatively well. Occupancy, ADR, and RevPAR data indicate fluctuations. Tourism remains vital, with new hotel plans underway.

AsiaPac Shop
Premium Reports
Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets.
APAC Resort Market Annual Study 2024
Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: 2024 APAC Resort Markets Summary
ASEAN Key Markets Annual Study 2024
Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: 2024 ASEAN Key Markets 2024 Summary
Asia Pacific Serviced Apartment Annual Study 2024
Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: 2Serviced Apartment Annual Study 2024 Summary
Australia Annual Study 2024
Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets. Published on an annual basis, these studies survey the overall financial and operational performance for hotel markets in key countries around the world, including Australia and New Zealand. Conducted in cooperation with local tourism organizations and hotel associations, the surveys enjoy a high participation rate from properties of varying sizes, brands, and quality level. Data is collected, compiled, analyzed, and presented by relevant and meaningful industry standards of comparison, including segmented categories based on achieved average daily room rate, hotel room count and location. Key sections in the study include: Detailed departmental revenue, expenses and profitability ratios by rate, size, and location categories. Key marketing statistics, including market mix guest profiles, and reservation/sales sources. Other information pertinent to individual destination markets, such as labor cost/productivity and food and beverage operation statistics. Based on the Uniform System of Accounts for the Lodging Industry, Horwath HTL Hotel Industry Survey of Operations not only tracks the operating and financial characteristics of specific hotel markets, but also sets consistent standards for benchmarking as a management tool for measuring and improving individual property performances by providing an invaluable source of industry information that would otherwise be difficult to obtain. A summary of the report can be viewed here: Australia Annual Study 2024 Summary
Events
MIPIM
10th March – 14th February 2025
MIPIM influences and accelerates the transformation of the built environment by crafting a unique, week-long urban festival in Cannes. Here, face-to-face discussions, workshops and panels offer inspiration and thought-leadership, while creating opportunities to exchange experiences and drive business and professional growth. As a reference point for the global real estate industry, MIPIM provides unique access to global capital and concrete solutions for making assets more sustainable and resilient in a rapidly changing world.
Palais de Festival, Cannes
Hunter
18th March – 20th March 2025
Join more than 2,000 hospitality professionals at the Hunter Hotel Investment Conference, where you can engage in valuable education and networking opportunities tailored for hotel owners, developers, and investors.
Marriott Marquis Atlanta
IHIF EMEA
31st March – 2nd April 2025
2025 Theme Announced – Own the Moment With declining interest rates, strong fundamentals, and increasing liquidity, hospitality stands out as a resilient, high-growth asset class for investors. IHIF EMEA 2025 offers a unique platform to navigate the evolving business landscape with its curated tracks, innovative formats, and deep content. By prioritizing networking, knowledge sharing, and collaboration, the event empowers attendees to drive forward momentum amid global challenges. Now is the time to seize the moment, prepare for the new deal cycle, and shape the future of hospitality investment.
Intercontinental Berlin