Insights
Viewpoints with bite
Dig in to the latest research, industry analysis, MarketCompass and premium market reports.
Trending
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DACH Region Hotels & Chains Report 2025
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Lenders pick the winners in the UK hotel market
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Smart exposure: optimising hotel market combinations for returns, stability and balance
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Ireland Hospitality, Tourism & Leisure Market Update
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The shifting fundamentals of the UK hotel market
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The fragility of tourism destinations and the importance of a resilient mix
Points of view
Ireland Hospitality, Tourism & Leisure Market Update
The September 2025 HTL Market Update provides a comprehensive analysis of Ireland’s hospitality sector performance during the summer season, along with investment trends, tourism statistics, and notable industry developments.

The ecosystem edge: maximizing stadium naming rights
The practice of selling naming rights for professional sports stadiums has grown into one of the most visible and lucrative sectors of sponsorship marketing. What was once considered a novelty—putting a corporate name on a building—has become a multi-billion-dollar industry with far-reaching implications for teams, municipalities, investors, and brand partners alike. In the NFL alone, naming rights agreements collectively generate well over a billion dollars annually, and new deals continue to climb to unprecedented valuations. Yet the naming rights story is no longer simply about signage, media mentions, or having one’s brand on the skyline. Today, the real value is unlocked when the naming rights contract is designed as part of a fertile ecosystem—a symbiotic environment where the sponsor’s brand, the stadium, the fans, and the surrounding community are actively engaged. The name on the building becomes only one component of a broader, carefully orchestrated strategy.

Hoteliers adjust to US government slowdown
It’s no secret government policy changes have shifted the ways domestic organizations operate in 2025. For U.S. hotels, slowdowns of government-related business have impacted a variety of stakeholders in the space, and depending on the portfolio, some more than others.

DACH Region Hotels & Chains Report 2025
The past year has highlighted both the challenges and the resilience of the DACH hospitality sector. Germany and Austria have had to contend with sluggish growth, high energy costs, and persistent inflation, while broader geopolitical uncertainty – from international trade tensions to the ongoing war in Ukraine – continues to weigh on sentiment. Switzerland, by contrast, has remained comparatively stable, supported by strong domestic demand and its position as a high-value global destination. These differing dynamics illustrate the complexity of the region but also underline its importance as one of Europe’s most resilient markets.

Quo vadis tourism? Tourism policy as a compass for consulting in tourism
Tourism policy issues rarely dominate the headlines—at least at first glance. Although tourism is generally associated with summer, sun, and sea, it is much more than that. As a cross-sector industry, it encompasses more than just the hotel and accommodation market, travel agencies, and the restaurant industry. Infrastructure, leisure and cultural activities, nature and nature conservation, public administration, and much more are also part of this diverse economic sector. This heterogeneity alone highlights the challenge for the industry itself, but also for those representing its interests in politics. At the same time, the political framework (laws, regulations, and subsidies) serves as a compass for tourism activities, and tourism policy therefore plays a central role for us as consultants.

Reports
New Zealand Hotel Performance Focus September 2025
The New Zealand hotel market recorded another positive month, with nationwide growth in revenue per available room (RevPAR) of 10.7% year on year.

Ireland Hospitality, Tourism & Leisure Market Update
The September 2025 HTL Market Update provides a comprehensive analysis of Ireland’s hospitality sector performance during the summer season, along with investment trends, tourism statistics, and notable industry developments.

DACH Region Hotels & Chains Report 2025
The past year has highlighted both the challenges and the resilience of the DACH hospitality sector. Germany and Austria have had to contend with sluggish growth, high energy costs, and persistent inflation, while broader geopolitical uncertainty – from international trade tensions to the ongoing war in Ukraine – continues to weigh on sentiment. Switzerland, by contrast, has remained comparatively stable, supported by strong domestic demand and its position as a high-value global destination. These differing dynamics illustrate the complexity of the region but also underline its importance as one of Europe’s most resilient markets.

New Zealand Hotel Performance Focus August 2025
Positive news for hotel owners and operators: In August, RevPAR showed a welcome increase, along with the first year-on-year monthly rise in occupancy for 2025.

Australia Key Markets Hotel Market Outlook – Q1 2025
The data as published in the report is based on the economic forecast by Deloitte Access Economics for the June 2025 quarter, historical hotel performance from STR as of June 2025, as well as historical tourism data available as of March 2025, including forecasted domestic and international visitation from Tourism Research Australia (TRA) as at December 2024, which has been adjusted by Horwath HTL.

New Zealand Hotel Performance Focus July 2025
While some hotel markets celebrated their best July in years, others faced a significant drop in demand. Find out which factors separated the leaders from the laggards in our latest hotel performance review.

New Zealand Hotel Performance Focus June 2025
Uncover the current landscape of New Zealand’s hotel sector with our latest report, covering the month of June and the first six months of 2025. From international visitor arrival and occupancy trends to RevPAR changes, find out which regions are thriving and which are struggling in today’s market.

MarketCompass Lodging Reports
Washington State Area – 2025 Q1
The MarketCompass Lodging Report for 1Q 2025 analyzes the Washington State area lodging market, including Spokane’s economy and its influence on the region. It assesses various hotel classes (Luxury to Economy) using key metrics like occupancy, ADR, and RevPAR, providing performance rankings and trends. The report examines factors like brand representation, investment rates, air passenger traffic, and CRE performance. Spokane’s economic drivers, such as healthcare and logistics, are highlighted, alongside challenges like declining university enrollments. The report offers insights into market strengths, weaknesses, and future outlook, aiding investors in navigating the hospitality landscape. Click here to view a shortened preview of the report.
Tulsa, OK – 2025 Q1
The MarketCompass Lodging Report for Tulsa, OK in 1Q 2025 highlights a diverse economy driven by manufacturing, energy, and healthcare, with a growing labor market outpacing state and national averages. The manufacturing sector, bolstered by aerospace and defense, is expected to drive business travel and hotel occupancy. However, a slower energy sector recovery and potential population decline pose challenges. Tulsa’s lodging market ranks in the 30th percentile nationally, indicating underperformance, with varied investment risk across hotel classes. The report analyzes key metrics like occupancy, ADR, and RevPAR, providing insights into different hotel classes’ performance. Click here to view a shortened preview of the report.
Tucson, AZ – 2025 Q1
The MarketCompass Lodging Report for Tucson, AZ, 1Q 2025 analyzes the city’s diverse economy and lodging market performance. Tucson showcases robust job growth, driven significantly by the University of Arizona’s expansion. The leisure and hospitality sector faces a tightening labor market. The report ranks Tucson in the 54th percentile nationally. It details key metrics like occupancy, ADR, and RevPAR across different hotel classes, highlighting strengths and challenges for each. It further examines brand representation, investment rates, air passenger throughput, published rates, and general CRE performance. The report concludes with a forward-looking perspective on Tucson’s economic drivers, including aerospace manufacturing and housing activity. Click here to view a shortened preview of the report.
Tampa, FL – 2025 Q1
The MarketCompass Lodging Report for Tampa, FL in 1Q 2025 highlights the region’s resilient economy, driven by tourism and healthcare, despite facing challenges like high interest rates. The report analyzes key metrics, brand representation, investment rates, air passenger throughput, and CRE performance. It provides detailed insights into various hotel classes, including luxury, upper upscale, and economy, ranking their performance and identifying strengths and challenges. The report also examines occupancy, guest-paid ADR, and RevPAR trends from 1990 to March 2025, offering a comprehensive overview for stakeholders navigating the evolving market dynamics. Click here to view a shortened preview of the report.
Syracuse, NY – 2025 Q1
The MarketCompass Lodging Report for Syracuse, NY in 1Q 2025 analyzes the city’s hotel market, considering the local economy, key performance indicators, and various hotel classes. Syracuse’s economy is evolving, with healthcare and professional services growing, while manufacturing is bolstered by defense spending and potential semiconductor investment. The report ranks Syracuse’s lodging market as “Under-Performing” compared to other US hotel markets. It dives into specific classes—Luxury to Economy—assessing strengths, challenges, and notable rankings. Occupancy, ADR, and RevPAR trends are tracked from 1990 through March 2025, providing insight into the hotel market’s performance and potential investment opportunities. Click here to view a shortened preview of the report.
South Carolina State Area – 2025 Q1
The MarketCompass Lodging Report for 1Q 2025 focuses on the South Carolina State Area lodging market, examining performance across various classes from Luxury to Economy. Greenville’s economy, driven by healthcare and manufacturing, faces low-wage job challenges, potentially impacting future investment. The region ranks moderately among the top US hotel markets. The report analyzes occupancy, ADR, and RevPAR trends from 1990 through March 2025. It details strengths and challenges for each hotel class, including notable rankings in COVID recovery, demand change, and transaction pricing, offering insights for investors amid shifting market dynamics. Click here to view a shortened preview of the report.
Seattle, WA – 2025 Q1
The MarketCompass Lodging Report for Seattle, WA in 1Q 2025 analyzes the area’s hotel market. Despite a diverse economy, a struggling tech sector is expected to dampen hotel demand through 2025, impacting investment strategies. The Seattle market is ranked in the 86th percentile nationally, indicating stable growth potential. The report breaks down performance by hotel class, including luxury, upper upscale, upscale, upper midscale, midscale, and economy. It also covers brand representation, investment rates, air passenger throughput, published rates, and general commercial real estate performance. The report includes data tables on occupancy, ADR, and RevPAR. Click here to view a shortened preview of the report.
Savannah, GA – 2025 Q1
The MarketCompass Lodging Report for Savannah, GA in 1Q 2025 indicates a moderate market performance. Savannah’s economy is rebounding, driven by government payrolls and a strong transportation/warehousing sector due to the Port of Savannah. However, the leisure/hospitality sectors face challenges. Tourism is vital, with anticipated new luxury hotel developments. Labor shortages pose a threat, requiring effective management by hotel operators to maintain service quality. The report analyzes key metrics, brand representation, investment rates/risks, air passenger throughput, CRE performance, and provides a forecast. It also ranks hotel classes and largest hotels. Click here to view a shortened preview of the report.
AsiaPac Shop
Premium Reports
Drawing on our diverse experience and research capabilities, Horwath HTL publishes a variety of studies that assist in analyzing today’s dynamic hotel and tourism markets.
2025 Asia Pacific Serviced Apartment – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Asia Pacific Serviced Apartment – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of serviced apartment in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 China Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 China Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 Hong Kong Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Hong Kong Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here:
2025 Malaysia Hotel Industry – Survey of Operations
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Malaysia Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Malaysia Annual Study – Summary
Philippines Annual Study 2025
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Philippines Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Philippines Annual Study – Summary
Vietnam Annual Study 2025
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Vietnam Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Vietnam Annual Study – Summary
Singapore Annual Study 2025
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Singapore Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Singapore Annual Study – Summary
Thailand Annual Study 2025
Bold steps forward We are the global leader in hospitality, tourism and leisure consulting. Our focus is on strategic advisory and solutions across your whole business. We help ambitious clients achieve extraordinary outcomes. 2025 Thailand Hotel Industry – Survey of OperationsCalendar Year 2024 Working with the Honorary Advisory Board and regional hotel associations, our annual surveys track the financial and operational performance of hotels in key markets across Asia Pacific. Providing a clear view of today’s dynamic landscape, the annual surveys are the only performance diagnostic tool of their type in the market. Using Uniform System of Accounts for the Lodging Industry, key data captured includes the following, by location and by rate category: Departmental Revenue & Expenses Undistributed Expenses Rooms Statistics – Inventory & Performance F&B Statistics – By Outlet Spa & Health Club Labour Statistics Productivity Statistics Business Mix Profile Reservation & Sales Statistics Nationality Profile A summary of the report can be viewed here: 2025 Thailand Annual Study – Summary
Events
Annual Hospitality Conference
29th September – 30th September 2025
Where UK hospitality unites to unlock investment, insight and opportunity 29 – 30 September 2025 Manchester Central Convention Complex, UK
Manchester Central Convention Complex, UK
EXPO REAL
6th October – 8th October 2025
Welcome to EXPO REAL EXPO REAL is the most important trade fair for the real estate industry and therefore offers a fully comprehensive overview of developments, topics, innovations and solutions in the real estate industry. In this way, it provides the necessary orientation in a time of upheaval.
Munich Messe
HICAP
22nd October – 24th October 2025
HICAP has been Asia Pacific’s Essential Hotel Conference for 35 Years For 35 years, HICAP has been the unequaled annual gathering place for Asia-Pacific’s hotel investment community, attracting the most influential owners, developers, lenders, executives, and professional advisors from around the globe. Whether you are looking to make new contacts, strengthen existing relationships, learn or orchestrate a deal, HICAP is the event to attend. CONNECT WITH THE PEOPLE WHO REALLY MATTER AT HICAP Meet the key players in the industry. HICAP draws internationally influential decision-makers, experienced advisors and specialists, and industry pundits: Investors • Owners • Developers • Hotel Chain & Management Companies • Investment Bankers • Lenders • Advisors & Intermediaries • Architects & Designers • Government Tourism Officials • Media
Swissotel Singapore