Montréal, a city bathed in French culture, will be celebrating its 375th anniversary in 2017. Celebrations are planned throughout the year in the hopes of attracting an ever increasing number of tourists.
Canada, a global tourism destination, will also be celebrating its 150th anniversary of Confederation. The country continues to register increasing occupancies and ADR at year-end 2016 and into the first quarter of 2017. Despite the difficulties registered by three of its ten provinces in 2016, the result of the low cost of crude, Canada’s year-to-date March trends indicate that occupancy could potentially surpass that 2016, potentially reaching a new high as the difficult times registered in certain provinces tempers and demand in others continues to grow.